I GUIDE TEAMS THROUGH DIGITAL PRODUCT DEVELOPMENT – FROM IDEA TO ITERATION.

CUSTOMER JOURNEY MANAGEMENT
Conduct qualitative (and quantitative) research, create customer journey maps as well as support newly established team and processes

USER EXPERIENCE DESIGN
Create wireframes and early prototypes, test and implement (design) concepts within agile scrum teams
Plan and facilitate co-creation-workshops and (contextual) user research
Deliver concept presentations and facilitate design sprints

UX / PRODUCT OWNERSHIP
Lead and guide junior (UX) designers, closely discuss and define requirements as well as coordinate next steps with product management 

Responsible for the existing self-service portals of all three EnBW brands. Obtaining, formulating, planning and prioritizing requirements for the product backlog (‚Mein Yello‘) 

Lead one of five development teams. Fulfill sprint goals, implement „objectives and key results“

Responsible for the relaunch of the self-service portal ‚Mein Yello‘ with it’s approx. 500,000 customers as part of the corporate’s digitization strategy EnPower 

Coordinate and implement requirements for existing self-service portals regarding changes to the German Data Protection Act 2018

Formulate, test and implement hypotheses and business requirements. Interaction design, design of features and online processes for the existing self-service portal as part of an interdisciplinary scrum team  

Introduce Design Thinking through presentations and workshops to the management team and colleagues. Prepare and deliver co-creation workshops with customers as well as contextual user interviews 

Participate in the brand relaunch of Yello Strom brand (positioning, tonality). Design and adapt new brand values and elements for digital communication and e-commerce channels (blog, portal, website) 

USER EXPERIENCE DESIGN
Concept and design of several hotel websites and booking processes. Deliver concept presentation and facilitate client workshop. Develop corporate design style guides for different hotel brands
Cologne Systems GmbH

DESIGN MANAGMENET
Prepare and deliver »Design Thinking« workshop to employees
denkwerk GmbH

DESIGN RESEARCH & DESIGN STRATEGY
Support market and positioning analysis. Contribute product visualization for product innovation and user testing
Studio MEM (freelance)

SCIENTIFIC ASSOCIATE
Prepared and formulate content and requirements for a masters program „Innovation“ at University of Wuppertal
University of Applied Sciences Wuppertal 

Member of the interdisciplinary »Mobile Competence Team«. Research and documentation of trends and design-relevant developments on »mobile web design«

Develop initial design for the “E-Postbrief” portal. Conceptual implementation as part of an interdisciplinary team

Design mobile internet applications and maintenance of (shop) websites and mailings. Train and coordinate interns involved

Clients: Nokia Deutschland, Deutsche Post, NetCologne, Yavido 

Project management, redesign and implement extensive product catalog and website

Develop brand strategies. Creative implementation and adaptation for various media within a design team

Design project management (cost calculation, supplier and customer communication) 

Clients: BMW, IKA GmbH, IFN Finance, Pelikan 

Development of web and corporate designs

Clients: Kreissparkasse Köln, Boehringer Ingelheim, Galabau, Heidi Klum GmbH 

»Passionate Product Ownership is a Certified Scrum Product Ownership course that blends solid product management, user experience design, and design thinking into a collaborative team-based approach to Scrum product ownership.«

Study of business-related aspects of design. (Strategic) Design management, design thinking & knowledge management, project management, research methods 

Dissertation: »Is design thinking embedded in the development of new service businesses?« 

Project-based interdisciplinary design study. Design management, service design, design & ecology, gender and design, corporate design, typography, animation 

Diploma on sustainable consumption: »How a product becomes a service.« 

Corporate communication, issue management, design management, creative problem solving